Sony announced today that it is shuttering 20 or its 31 retail stores located throughout the States. This shouldn’t come as much of a surprise. As the company’s press release states, this move is designed to place Sony in a more competitive stance.
The Sony of today is in flux. The company is offloading unprofitable divisions left and right in an attempt to right the capsizing ship. Sony sold off its PC business just last month. The company has eliminated over 12,000 positions over the last 2 years. These store closing will kill an additional 5,000 jobs.
The 11 remaining stores are located near major markets.
The company is clearly looking for any way to reduce its liabilities and size. Even though Sony has had retail stores for more than a decade, the stores never took off despite a re-branding in 2011.
Sony stores used to be called Sony Style…
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