Social Media is Changing the Marketing Game

With everyone living a fast-paced life and smartphones becoming a norm for every individual it’s no wonder the pull that social networks have on society. With this big pull towards social networks there comes a plus for companies because of the gigantic information that these sites gain about their users creating a new way to reach your target market with minimal costs.

Let’s just look at how companies have used these social networks to create a buzz about their company or product without spending a dime. The latest example I can use is with Super Bowl XLVIII and J.C. Penney, which I am sure you have heard about it, if not here are the details.

J.C. Penney sent out a tweet “Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0” that was thought to be a PR nightmare, from either having their account hacked or a disgruntled employee, but as it seems this brought a lot of attention to J.C. Penney during the Super Bowl without costing them a penny and started a media frenzy on Twitter with companies trying to find a way to be relevant in the proper amount of time to cash in on this as well.

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Coors Light came back with a tweet within an hour “@JCPenney We know football goes great with Coors Light, but please tweet responsible.”

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Making J.C. Penney one of the most talked about companies after the Super Bowl. J.C. Penney did clarify why the tweets it posted were misspelled later with a picture and the caption “#TweetingWithMittens”. This shows you how well you can utilize these networks to gain followers, and with the new advertising for Twitter it will help you gain a bigger audience and use sponsored hashtags to reach an even bigger fan base.

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It will be an interesting time on Twitter when the Olympics start, especially for companies trying to get their name/product out by using hashtags around the Olympics and by coming up with funny or ingenious ways to make a relevant topic that works with what is going on.

If you enjoyed this article please like, or leave a comment below. If you want me to check out your blog leave a link below in the comments. Have a nice day and I hope you come back for more articles

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