Doesn’t it just annoy you when you open up your direct messages and click on a message, then all of a sudden all of your contacts have received the same message from you? I find these little annoyances are a common occurrence on Twitter. The good news is, Twitter is slowly putting an end to this since becoming a public trading company but there is something that is even more annoying than the mal-wared messages that is popping up everywhere and has threatened Twitter from the start, that is the auto-bot accounts. As you gain more followers it seems you gain more of these accounts that annoy you with a link to gain more followers, or messages with improper grammar or incomplete sentences.
This was one of the downfalls that made most investors wiry about investing in Twitter since the percentage of these auto-bot accounts is unknown. The good news is that Twitter as of January 1, 2014 has a whopping 645,750,000 active registered accounts, and there is an average of 58 million tweets a day. Being a social marketer this gives you a massive pool of potential customers that can see your campaign, but there is still the problem of these potential customers to see your tweets since there is so many. Twitter has helped this problem by bringing in Twitter Ads (https://business.twitter.com/ad-products) so businesses can reach their target market, they did this to compete with Facebook’s advertising for Pages.
Twitter going public might have been their downfall, but Twitter learned and adapted from Facebook’s launch by improving Twitter’s features towards the business side, not the consumer side. We have seen the changes in the trending hashtags, which now include sponsored hashtags, and now they have Twitter Ads, these are the switches from the consumer front to the business front. It now benefits companies more than the consumer in the way it gains information about its users.
Twitter has really been on top of any faults that have occurred since its launch in 2006, proving that with only 140 characters you can make a trending statement.